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Part 3
Data Analysis
Number
Hour
In Facebook, KFC’s average of engagement is higher than McDonald’s in most of time, but McDonald‘s gain the highest engagement when they launch the new sauce. We’ve also noticed that the people prefer to ‘like’ or ‘share’ posts during their lunch time or dinner time.
Number
Hour
In Twitter, McDonald’s average of engagement is far beyond KFC’s. Followers in twitter are more likely to engage in their tweets at 9 am, and around 8 pm to 9 pm, after they finish dinner.
In Facebook, the average comment time of McDonald’s is rising over time. It comes to the highest point at 18:00, while KFC is opposite. Both average highest comments are around 400.
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